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Leonardo DiCaprio is the new face of Tag Heuer

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Leonardo DiCaprio is the new face of Tag Heuer

Tag Heuer, the LVMH Moet Hennessy Louis Vuitton-owned Swiss timepiece giant, has tapped Leonardo DiCaprio as the new ambassador of its best-selling Carrera timepiece line, replacing Brad Pitt whose six-year contract ended last month.

DiCaprio has signed for three years, according to a Tag Heuer spokeswoman, with his contract said to worth several million, we are told.

The new campaign, which breaks this spring across all territories, in a range of luxury magazines and on billboards, sees DiCaprio sporting the brand’s Carrera Day-Date model.

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